Valentin's Blog

There was an annonyingly inprecise piece over at ReadWrite Web about Google as "The Ultimate Money Making Machine" .. but thinking about it brought me to two conclusions:

1) If you look at what really matters - money - then Google is first and foremost an advertisment brokering company. By "Our goal is to organize the worlds information" Google actually means: "Our goal is to place ads next to the worlds information" ;)

2) Hence any challenger to Google will most likely not be a better search engine but a better ad broker. And if I can speculate a bit more: this challenger will not succeed by challenging Google on "traditional" AdSense like adds, but by brokering ads in games, virtual worlds, to mobile phones (based on location), internet video .. or by better integrating old ad channels like print, tv ads, product placement ....

Of course, Google knows that - thats why they bought YouTube and a company that specializes in in-game advertisment; that's why they experiment with TV-ads and ads in print. But unlike with "traditional web ads" they don't dominate the market in this areas (yet) and hence there's a much better chance for competitors.

But well, all this brings us back to the question of Semantic Web Advertisments ;)

Labels: SemanticWeb, Web