June 21, 2007

Crowdsourcing Management

From last weeks Economist (June 16th-22nd p.67): A group in Britain is soliciting small pledges from a large number of football (=soccer) fans to takeover a football club. Once a team is acquired, "every decision - from picking players for the squad to choosing tactics and identifying candidates for transfers - will be made by the syndicates members". A coach will create the proposals of what he thinks is right for the team and the community can then vote on these proposals - that's real dedication to Web 2.0 ideas and I'm really interested to see whether the "wisdom of crowd" ideas work here (in fact I could imagine they do).

A prosaic reader might notice that this isn't so different from normal stock ownership - afterall the stock owners also get to vote on company decisions. There are, however, two important distinction: (1) The votes seem to be more concrete, more frequent and immediate and (2) no return of investment is promised, there are no dividends and I don't think that the "shares" can be sold.

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